Lean Customer Research: Usability Testing for New Managers

Products and features won't gain traction unless they are intuitive and highly usable, which is why learning how to create high-quality usability tests is crucial to your company's success. 

In this expert course, Learningly Expert Steven Cohn takes us on a stimulating journey through the strategic process of conducting lean customer research with usability tests.

After taking this course, you will be able to:

• Understand and apply usability testing best practices to your work with digital products
• Strategically write a great usability test task
• Assess and determine when, where and how usability tests should take place (remote v. in person)
• Recognize and avoid a poorly written usability test task
• Interpret usability test results to improve your digital products

This course is for:

• UX Designers
• Product Managers
• Entrepreneurs
• Developers
• Engineers

1. Getting Started - 8 minutes

   1. Your Learning Objectives, Should You Choose to Accept
   2. What do You Already Know?
   3. Introduction to Usability Tests

2. Writing a Usability Test - 5 minutes

   1. How to Write a Usability Test Task
   2. The Key to Asking Good Questions During a User Test
   3. Don't Lead the Witness

3. Who and Where? - 12 minutes

   1. Who to Conduct a Usability Test On
   2. Where to Conduct a Usability Test

4. Timing is Everything - 6 minutes

   1. When to Conduct a Usability Test
   2. The 5 Minute Rule
   3. Ship Faster Hack: Test on Your Developers First

5. Interpreting Results - 3 minutes

   1. How to Interpret the Results of a Usability Test

6. Avoiding Common Mistakes - 3 minutes

   1. How to Avoid Common Mistakes with Usability Tests
   2. Read it Instead: How to Avoid Common Mistakes with Usability Tests

7. Wrap Up - 8 minutes

   1. What do You Know Now?
   2. Additional Resources