{"product_id":"how-to-build-a-world-class-online-community","title":"How to Build a World-Class Online Community","description":"\u003cp\u003eIn order to thrive in today's competitive market, companies are using online communities to nurture their relationships both internally and with customers. A fast-growing number of companies are using a new mechanism for nurturing customer relationships: online communities.\u003c\/p\u003e\n\u003cp\u003eThese firms are finding that their gated communities are beginning to have sizable impacts. As these stories become better known, companies are increasingly getting excited about the potential of online customer communities.\u003c\/p\u003e\n\u003cp\u003eThis expert course will explore the strategies and benefits that online communities have brought to organizations. You'll learn how your company can experience sizable impacts from an online community by helping customers get more value from your products and services and providing improved after-sale service while developing more effective marketing channels.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003eAfter taking this course, you'll be able to:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong data-redactor-tag=\"strong\"\u003eunderstand and identify the four business drivers fueling the case for community\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong data-redactor-tag=\"strong\"\u003eunderstand and apply an outlined step-by-step process for building a world-class online community\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong data-redactor-tag=\"strong\"\u003erecognize and understand the different stages and member types of an online community\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong data-redactor-tag=\"strong\"\u003eunderstand and discuss the operational impact of online communities and tie it all back to business ROI\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003col class=\"sections\"\u003e\n\u003cli\u003e\n\u003ch4\u003eGetting Started - \u003cspan style=\"color: #ff0000;\"\u003e6 minutes\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file richtext\"\u003eYour Learning Objectives\u003c\/li\u003e\n\u003cli class=\"file quiz\"\u003eWhat do You Already Know?\u003c\/li\u003e\n\u003cli class=\"file video\"\u003eIntroduction to Building World-Class Online Communities\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003eSetting the Scene for Community Building - \u003cspan style=\"color: #ff0000;\"\u003e6 minutes\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file video\"\u003eOur Day Has Come\u003c\/li\u003e\n\u003cli class=\"file video\"\u003eWhat Does the Data Have to Say?\u003c\/li\u003e\n\u003cli class=\"file richtext\"\u003eB2B Versus B2C: An Online Community Taxonomy\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003eThe Community Building Process - \u003cspan style=\"color: #ff0000;\"\u003e8 minutes\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file video\"\u003eBusiness Drivers Fueling the Case for Community\u003c\/li\u003e\n\u003cli class=\"file video\"\u003eLaying a Solid Foundation: 7 Steps to Success\u003c\/li\u003e\n\u003cli class=\"file video\"\u003eCommunity Success Equation\u003c\/li\u003e\n\u003cli class=\"file video\"\u003eAMAZING Online Communities...\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003eCommunity Members: Who Are They? - \u003cspan style=\"color: #ff0000;\"\u003e13 minutes\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file video\"\u003eThe Member Experience Roadmap\u003c\/li\u003e\n\u003cli class=\"file video\"\u003eTypes of Members \u0026amp; How to Activate Them\u003c\/li\u003e\n\u003cli class=\"file richtext\"\u003eMeasuring Member Engagement\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003eA Case Study: Palladium Group - \u003cspan style=\"color: #ff0000;\"\u003e3 minutes\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file video\"\u003eBuilding the Case for Social\u003c\/li\u003e\n\u003cli class=\"file video\"\u003eOperational Impact\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003eWrap Up - \u003cspan style=\"color: #ff0000;\"\u003e6 minutes\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file video\"\u003eThe Future of Online Communities\u003c\/li\u003e\n\u003cli class=\"file video\"\u003eA Quick Chat with Vanessa\u003c\/li\u003e\n\u003cli class=\"file quiz\"\u003eWhat do You Know Now?\u003c\/li\u003e\n\u003cli class=\"file richtext\"\u003eAdditional Resources\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Vanessa DiMauro","offers":[{"title":"Default Title","offer_id":6928761985,"sku":"","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1429\/products\/course-2.jpeg?v=1443621478","url":"https:\/\/piers-test-store.myshopify.com\/products\/how-to-build-a-world-class-online-community","provider":"The Test Store","version":"1.0","type":"link"}