Lean Customer Research: Demand Validation Testing for New Managers

Building digital products is hard! The reason why it's hard is because what a customer says they will do, what a customer says they did and what a customer actually does are often three different things.

In this expert course, Steven Cohn takes us through an informative, step-by-step process of validating demand of new digital products with simple prototypes.

After taking this course, you'll be able to:

• understand and apply demand validation testing best practices to your work with new digital products
• confidently implement demand validation techniques and strategies in your work with new digital products
• assess and determine what features are absolutely necessary within digital products by way of minimalist testing
• recognize and avoid poorly written demand validation test questions

This course is for:

• UX Designers
• Product Managers
• Entrepreneurs
• Developers
• Engineers

1. Getting Started - 8 minutes

   1. Your Learning Objectives, Should You Choose to Accept
   2. What do You Already Know?
   3. Introduction to Demand Validation

2. Why Validate Demand - 3 minutes

   1. Why Validate Demand

3. How to Validate Demand - 10 minutes

   1. Validate Before Coding
   2. How to Validate Demand with Prototypes
   3. Ship Faster Hack: Test Minimalist Versions

4. Prototype Fidelity - 7 minutes

   1. What Prototype Fidelity to use for Customer Research
   2. Ship Faster Hack: Use Minimalist Testing to Prioritize Development

5. Wrap Up - 5 minutes

   1. What do You Know Now?
   2. Additional Resources