{"product_id":"lean-customer-research-demand-validation-testing","title":"Lean Customer Research: Demand Validation Testing for New Managers","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eBuilding digital products is hard! The reason why it's hard is because what a customer says \u003cem data-redactor-tag=\"em\"\u003ethey\u003c\/em\u003e \u003cem data-redactor-tag=\"em\"\u003ewill do\u003c\/em\u003e, what a customer says \u003cem data-redactor-tag=\"em\"\u003ethey did\u003c\/em\u003e and what a customer \u003cem data-redactor-tag=\"em\"\u003eactually does\u003c\/em\u003e are often three different things.\u003c\/p\u003e\n\u003cp\u003eIn this expert course, Steven Cohn takes us through an informative, step-by-step process of validating demand of new digital products with simple prototypes.\u003c\/p\u003e\n\u003ch3\u003eAfter taking this course, you'll be able to:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong data-redactor-tag=\"strong\"\u003eunderstand and apply demand validation testing best practices to your work with new digital products\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong data-redactor-tag=\"strong\"\u003econfidently implement demand validation techniques and strategies in your work with new digital products\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong data-redactor-tag=\"strong\"\u003eassess and determine what features are absolutely necessary within digital products by way of minimalist testing\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong data-redactor-tag=\"strong\"\u003erecognize and avoid poorly written demand validation test questions\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThis course is for:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eUX Designers\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eProduct Managers\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eEntrepreneurs\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eDevelopers\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eEngineers\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003col class=\"sections\"\u003e\n\u003cli\u003e\n\u003ch3\u003eGetting Started - \u003cspan style=\"color: #ff0000;\"\u003e8 minutes\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file richtext\"\u003eYour Learning Objectives, Should You Choose to Accept\u003c\/li\u003e\n\u003cli class=\"file quiz\"\u003eWhat do You Already Know?\u003c\/li\u003e\n\u003cli class=\"file video\"\u003eIntroduction to Demand Validation\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eWhy Validate Demand - \u003cspan style=\"color: #ff0000;\"\u003e3 minutes\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file video\"\u003eWhy Validate Demand\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eHow to Validate Demand - \u003cspan style=\"color: #ff0000;\"\u003e10 minutes\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file video\"\u003eValidate Before Coding\u003c\/li\u003e\n\u003cli class=\"file richtext\"\u003eHow to Validate Demand with Prototypes\u003c\/li\u003e\n\u003cli class=\"file richtext\"\u003eShip Faster Hack: Test Minimalist Versions\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003ePrototype Fidelity - \u003cspan style=\"color: #ff0000;\"\u003e7 minutes\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file video\"\u003eWhat Prototype Fidelity to use for Customer Research\u003c\/li\u003e\n\u003cli class=\"file richtext\"\u003eShip Faster Hack: Use Minimalist Testing to Prioritize Development\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eWrap Up - \u003cspan style=\"color: #ff0000;\"\u003e5 minutes\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file quiz\"\u003eWhat do You Know Now?\u003c\/li\u003e\n\u003cli class=\"file richtext\"\u003eAdditional Resources\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Steven Cohn","offers":[{"title":"Default Title","offer_id":6928755521,"sku":"","price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1429\/products\/course-3.jpeg?v=1443621477","url":"https:\/\/piers-test-store.myshopify.com\/products\/lean-customer-research-demand-validation-testing","provider":"The Test Store","version":"1.0","type":"link"}