{"product_id":"lean-customer-research-usability-testing","title":"Lean Customer Research: Usability Testing for New Managers","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eProducts and features won't gain traction unless they are intuitive and highly usable, which is why learning how to create high-quality usability tests is crucial to your company's success. \u003c\/p\u003e\n\u003cp\u003eIn this expert course, Learningly Expert Steven Cohn takes us on a stimulating journey through the strategic process of conducting lean customer research with usability tests.\u003c\/p\u003e\n\u003ch3\u003eAfter taking this course, you will be able to:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong data-redactor-tag=\"strong\"\u003eUnderstand and apply usability testing best practices to your work with digital products\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong data-redactor-tag=\"strong\"\u003eStrategically write a great usability test task\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong data-redactor-tag=\"strong\"\u003eAssess and determine when, where and how usability tests should take place (remote v. in person)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong data-redactor-tag=\"strong\"\u003eRecognize and avoid a poorly written usability test task\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong data-redactor-tag=\"strong\"\u003eInterpret usability test results to improve your digital products\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThis course is for:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eUX Designers\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eProduct Managers\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eEntrepreneurs\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eDevelopers\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eEngineers\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003col class=\"sections\"\u003e\n\u003cli\u003e\n\u003ch3\u003eGetting Started - \u003cspan style=\"color: #ff0000;\"\u003e8 minutes\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file richtext\"\u003eYour Learning Objectives, Should You Choose to Accept\u003c\/li\u003e\n\u003cli class=\"file quiz\"\u003eWhat do You Already Know?\u003c\/li\u003e\n\u003cli class=\"file video\"\u003eIntroduction to Usability Tests\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eWriting a Usability Test - \u003cspan style=\"color: #ff0000;\"\u003e5 minutes\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file video\"\u003eHow to Write a Usability Test Task\u003c\/li\u003e\n\u003cli class=\"file richtext\"\u003eThe Key to Asking Good Questions During a User Test\u003c\/li\u003e\n\u003cli class=\"file richtext\"\u003eDon't Lead the Witness\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eWho and Where? - \u003cspan style=\"color: #ff0000;\"\u003e12 minutes\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file video\"\u003eWho to Conduct a Usability Test On\u003c\/li\u003e\n\u003cli class=\"file video\"\u003eWhere to Conduct a Usability Test\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eTiming is Everything - \u003cspan style=\"color: #ff0000;\"\u003e6 minutes\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file video\"\u003eWhen to Conduct a Usability Test\u003c\/li\u003e\n\u003cli class=\"file richtext\"\u003eThe 5 Minute Rule\u003c\/li\u003e\n\u003cli class=\"file richtext\"\u003eShip Faster Hack: Test on Your Developers First\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eInterpreting Results - \u003cspan style=\"color: #ff0000;\"\u003e3 minutes\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file video\"\u003eHow to Interpret the Results of a Usability Test\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eAvoiding Common Mistakes - \u003cspan style=\"color: #ff0000;\"\u003e3 minutes\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file video\"\u003eHow to Avoid Common Mistakes with Usability Tests\u003c\/li\u003e\n\u003cli class=\"file richtext\"\u003eRead it Instead: How to Avoid Common Mistakes with Usability Tests\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eWrap Up - \u003cspan style=\"color: #ff0000;\"\u003e8 minutes\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003col class=\"collapsable-container\"\u003e\n\u003cli class=\"file quiz\"\u003eWhat do You Know Now?\u003c\/li\u003e\n\u003cli class=\"file richtext\"\u003eAdditional Resources\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Steven Cohn","offers":[{"title":"Default Title","offer_id":6928755457,"sku":"","price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1429\/products\/course-4.jpeg?v=1443621476","url":"https:\/\/piers-test-store.myshopify.com\/products\/lean-customer-research-usability-testing","provider":"The Test Store","version":"1.0","type":"link"}