Mobile and Location-Based Marketing

People use mobile devices differently than they use desktop computers. This means different things to different types of businesses. For local businesses, it means making sure a business can be found in the places mobile users are looking for local deals. This course explores these places, including local and review sites such as Foursquare, Yelp.

If a business relies on a website for sales, leads, or brand exposure, preparing a website for the mobile web is imperative. The course helps plan the best mobile solution for a website, focusing on best practices, user experience, business priorities, and optimization. The course also outlines how to plan the right type of app for a business, and introduces solutions such as coding from scratch, using a framework, or finding a good service.

Goals and Objectives:

• By the end of this course you will have a good understanding of the main topics of mobile marketing
• Learn how to choose and optimize the best location-based marketing tools for your business
• This course will help you plan the best mobile website solution for your business
• By the end of this course you will understand the issues that should be addressed when planning a mobile website
• This course will help you decide whether you need a mobile app, and help you find the right mobile app solution
• This course introduces you to mobile marketing tactics you can use to promote any product or business

Intended Audience:

• Local business owners
• Business owners who rely on web traffic
• Social media strategists
• Marketing, Advertising, and PR professionals
• Mobile Web developers, Web designers, and Web developers

1. Getting Started - 2 minutes

1. Introduction to the Course

2. Quiz

2. Location-Based Marketing - 35 minutes

1. Introduction to Location-Based Marketing

2. The New Foursquare

3. Foursquare for Business

4. Yelp & Other Review Sites

5. Geo-Tagging and AR Apps

6. Localization With Google Plus, Facebook, and Twitter

7. Creating a Location-Based Marketing Plan

3. The Mobile Web - 58 minutes

1. Introduction to the Mobile Web

2. Planning a Mobile Website

3. Mobile Website Solutions

4. Introduction to Mobile Apps

5. Mobile App Solutions

6. Marketing with QR Codes

7. Other Mobile Marketing Topics

8. Mobile Optimized Landing Pages

4. Wrap Up & Additional Resources - 2 minutes

1. Conclusion

2. Quiz

3. Location-Based Marketing Worksheet

4. Mobile Website Strategy Worksheet

5. Mobile App Strategy Worksheet

6. QR Code Marketing Worksheet

7. Mobile Local Resources