{"product_id":"mobile-and-location-based-marketing","title":"Mobile and Location-Based Marketing","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003ePeople use mobile devices differently than they use desktop computers. This means different things to different types of businesses. For local businesses, it means making sure a business can be found in the places mobile users are looking for local deals. This course explores these places, including local and review sites such as Foursquare, Yelp.\u003c\/p\u003e\n\u003cp\u003eIf a business relies on a website for sales, leads, or brand exposure, preparing a website for the mobile web is imperative. The course helps plan the best mobile solution for a website, focusing on best practices, user experience, business priorities, and optimization. The course also outlines how to plan the right type of app for a business, and introduces solutions such as coding from scratch, using a framework, or finding a good service.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003eGoals and Objectives:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003e\u003cspan style=\"line-height: 1.5;\"\u003eBy the end of this course you will have a good understanding \u003c\/span\u003e\u003cspan style=\"line-height: 1.5;\"\u003eof the main topics of mobile \u003c\/span\u003e\u003cspan style=\"line-height: 1.5;\"\u003emarketing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eLearn how to choose and optimize the best location-based marketing tools for your business\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eThis course will help you plan the best mobile website solution for your business\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eBy the end of this course you will understand the issues that should be addressed when planning a mobile website\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eThis course will help you decide whether you need a mobile app, and help you find the right mobile app solution\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eThis course introduces you to mobile marketing tactics you can use to promote any product or business\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIntended Audience:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff0000;\"\u003eLocal business owners\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff0000;\"\u003eBusiness owners who rely on web traffic\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff0000;\"\u003eSocial media strategists\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff0000;\"\u003eMarketing, Advertising, and PR professionals\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff0000;\"\u003eMobile Web developers, Web designers, and Web developers\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdl class=\"syllabus__section is-clickable active\" data-bindattr-522=\"522\"\u003e\n\u003cdt class=\"syllabus__lesson-title u-pl\"\u003e\n\u003ch3\u003e\u003cstrong\u003e1. Getting Started - \u003cspan style=\"color: #ff0000;\"\u003e2 minutes\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/dt\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e1. Introduction to the Course\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e2. Quiz\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl class=\"syllabus__section is-clickable\" data-bindattr-532=\"532\"\u003e\n\u003cdt class=\"syllabus__lesson-title u-pl\"\u003e\n\u003ch3\u003e\u003cstrong\u003e2. Location-Based Marketing - \u003cspan style=\"color: #ff0000;\"\u003e35 minutes\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/dt\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e1. Introduction to Location-Based Marketing\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e2. The New Foursquare\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e3. Foursquare for Business\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e4. Yelp \u0026amp; Other Review Sites\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e5. Geo-Tagging and AR Apps\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e6. Localization With Google Plus, Facebook, and Twitter\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e7. Creating a Location-Based Marketing Plan\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl class=\"syllabus__section is-clickable\" data-bindattr-549=\"549\"\u003e\n\u003cdt class=\"syllabus__lesson-title u-pl\"\u003e\n\u003ch3\u003e\u003cstrong\u003e3. The Mobile Web - \u003cspan style=\"color: #ff0000;\"\u003e58 minutes\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/dt\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e1. Introduction to the Mobile Web\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e2. Planning a Mobile Website\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e3. Mobile Website Solutions\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e4. Introduction to Mobile Apps\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e5. Mobile App Solutions\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e6. Marketing with QR Codes\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e7. Other Mobile Marketing Topics\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e8. Mobile Optimized Landing Pages\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl class=\"syllabus__section is-clickable\" data-bindattr-568=\"568\"\u003e\n\u003cdt class=\"syllabus__lesson-title u-pl\"\u003e\n\u003ch3\u003e\u003cstrong\u003e4. Wrap Up \u0026amp; Additional Resources - \u003cspan style=\"color: #ff0000;\"\u003e2 minutes\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/dt\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e1. Conclusion\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e2. Quiz\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e3. Location-Based Marketing Worksheet\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e4. Mobile Website Strategy Worksheet\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e5. Mobile App Strategy Worksheet\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e6. QR Code Marketing Worksheet\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e7. Mobile Local Resources\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Deltina Hay","offers":[{"title":"Default Title","offer_id":6928754497,"sku":"","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1429\/products\/course-10.jpeg?v=1443621471","url":"https:\/\/piers-test-store.myshopify.com\/products\/mobile-and-location-based-marketing","provider":"The Test Store","version":"1.0","type":"link"}