{"product_id":"social-media-for-business-success","title":"Social Media Success for Business","description":"\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cspan style=\"font-size: 20px;\"\u003eLimited time offer: Enroll in this course for 75% off!\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e \u003cem\u003eUse code SOCIAL75 at checkout. Offer ends 10\/1\/2015\u003c\/em\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eSocial media is not an option for successfully marketing a business; it is a necessity. But social media channels can be challenging to penetrate for business owners and marketers wanting to reach their target audience.\u003c\/p\u003e\n\u003cp\u003eCareful planning, understanding the tools, and applying proven tactics can give your business or organization an edge in the Social Web. This course is ideal for businesses new to social media or for marketers who want to rejuvenate their existing social media strategy.\u003c\/p\u003e\n\u003cp\u003eThe course discusses how businesses use social media; social media strategies for public relations, brands, small businesses, and nonprofits; and which tools are best for each type of business. Social Media 101 gets you off on the right foot by helping you map out a manageable social media strategy, a plan for each individual tool, and a roadmap for tracking analytics and integrating your tools. The course includes worksheets and resources to help you plan for long-term success.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong data-redactor-tag=\"strong\"\u003eLearning Objectives\u003c\/strong\u003e:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eLearn to create a manageable social media plan for any business\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eDiscover which tools are the best fit for your business or organization\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eCreate a social media plan for small business, brands, and nonprofits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eIdentify the role social media plays in public relations functions\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eOutline a content marketing plan to boost digital marketing efforts\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eApply techniques for promoting, integrating and automating your social media efforts\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eCraft an analytics plan to track what is working and what is not\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdl class=\"syllabus__section is-clickable active\" data-bindattr-520=\"520\"\u003e\n\u003cdt class=\"syllabus__lesson-title u-pl\"\u003e\n\u003ch3\u003e\u003cstrong\u003e1. Getting Started - \u003cspan style=\"color: #ff0000;\"\u003e30 minutes\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/dt\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e1. Introduction to Social Media for Business Success\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e2. What do you already know?\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e3. How Businesses Use Social Media\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e4. Overview of Social Media Tools\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e5. Pitching Social Media to Non-believers\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl class=\"syllabus__section is-clickable\" data-bindattr-536=\"536\"\u003e\n\u003cdt class=\"syllabus__lesson-title u-pl\"\u003e\n\u003ch3\u003e\u003cstrong\u003e2. Social Media in The Real World - \u003cspan style=\"color: #ff0000;\"\u003e50 minutes\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/dt\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e1. Social Media and Public Relations\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e2. Social Media and Brands\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e3. Social Media and Small Business\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e4. Social Media and Non-profits\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl class=\"syllabus__section is-clickable\" data-bindattr-547=\"547\"\u003e\n\u003cdt class=\"syllabus__lesson-title u-pl\"\u003e\n\u003ch3\u003e\u003cstrong\u003e3. Planning Your Social Media Strategy - \u003cspan style=\"color: #ff0000;\"\u003e50 minutes\u003c\/span\u003e \u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/dt\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e1. Preparing a Social Media SWOT Analysis\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e2. Preparing a Social Media Strategy\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e3. Preparing a Social Media Analytics Plan\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e4. Preparing a Social Media and Content Marketing Plan\u003c\/dd\u003e\n\u003cdd class=\"syllabus__lesson-item-container\"\u003e5. Creating a Social Media Integration Plan\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cdl class=\"syllabus__section is-clickable\" data-bindattr-560=\"560\"\u003e\n\u003cdt class=\"syllabus__lesson-title u-pl\"\u003e\n\u003ch3\u003e\u003cstrong\u003e4. Wrap Up \u0026amp; Additional Resources - \u003cspan style=\"color: #ff0000;\"\u003e2 minutes\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/dt\u003e\n\u003cdt class=\"syllabus__lesson-title u-pl\"\u003e  \u003cstrong\u003e    \u003c\/strong\u003e1. Quiz\u003c\/dt\u003e\n\u003cdt class=\"syllabus__lesson-title u-pl\"\u003e    \u003cstrong\u003e  \u003c\/strong\u003e2. Additional resources\u003c\/dt\u003e\n\u003c\/dl\u003e","brand":"Deltina Hay","offers":[{"title":"Default Title","offer_id":6928755009,"sku":"","price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1429\/products\/course-9.jpeg?v=1443621472","url":"https:\/\/piers-test-store.myshopify.com\/products\/social-media-for-business-success","provider":"The Test Store","version":"1.0","type":"link"}